30.01.2019 Seminar on Marketing theory successfully finished in Kleinwalsertal, Austria

This winter term's master seminar Marketing theory dealing with "Architectures of Digital Automated Marketing (DAM)" successfully finished today. Students presented their seminar papers and transferred gained knowledge to a case study. Furthermore, students participated in an in-class workshop dealing with "Dynamic Pricing". Presentation and workshop took place in Marburger Haus in Kleinwalsertal, Austria.  

Apart from seminar program, marketing students met management accounting students and together spent time in the ski resort for skiing and snowboading. The weather was fine and the snow conditions were totally perfect.