09.06.2021 Publikation: Blended learning environments that work: An evidence-based instructional design for the delivery of qualitative management modules.

Fabian Alexander Müller, Torsten Wulf

Highlights

• The Covid-19 pandemic has caused a global push for technology-supported learning.
• Learning technologies can be expected to play an important role beyond the pandemic.
• We derive a flipped design to blend qualitative management modules effectively.
• Business schools require structural changes to ensure an effective transformation.

Abstract

Blended learning environments have found their way into management education in research and practice. While the majority of the extant research indicates that the use of learning technologies can increase learning effectiveness, instructors of management courses lack clear guidance on how to develop effective blended learning environments. Therefore, this paper aims to derive an instructional design for a blended learning environment from available research results, which can then be used by instructors of qualitative management modules, such as those focused on entrepreneurship, marketing, or strategy. We first provide an overview of the antecedents of learning effectiveness in blended management education, which can be attributed to the learners themselves or to the learning environment. These antecedents influence cognitive processing in the human memory. Based on these insights, we develop a design proposal for a blended learning environment to deliver qualitative management content. In particular, we suggest a flipped format in which learners acquire and construct knowledge in advance, while classroom time is used for interactive discussions and applications. Finally, we discuss implications for business schools wishing to effectively implement such a learning environment that enables contemporary education and may eventually become their next value proposition.

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