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Teaching

On this web page you will get an overview of our teaching in the field of Marketing and Retail Management. Please choose the program you are interested in.

• Inhalt ausklappen Inhalt einklappen Bachelor program

  As part of the bachelor program you have to attent the basic modules Introduction to Business Administration and Marketing, both regularly offered in summer term. If you are interested in deepen your knowledge in the field of Marketing and Retail Management boyond the basic modules, your are kindly invited to attent our advanced bachelor courses. In particular:

  • Module Management and Tools of Marketing (regularly offered in winter term)
  • Seminar module on Market-oriented Management (irregularly offered)
  • Module Undergraduate (Research) Project Market-oriented Management (irregularly offered)

  Moreover, we would like to encourage you to draw up your bachelor thesis in the field of Marketing and Retail Management. You are allowed to begin your bachelor thesis at any time (provided you meet the requirements which are formulated in the general examination regulations).
  The staff is highly pleased to supervise you and your project. For an overview of vacant topics of bachelor theses please contact Ms. Trinkl who will hand out our list of vacant topics to you.

  Please note that all courses are held in German language unless specified otherwise. Anyway, individual supervision can take place in English language. Moreover, you are allowed to write your seminar papers and final thesis in English.

• Inhalt ausklappen Inhalt einklappen Master program

  As part of the master program the research group offers a wide range of advanced modules thus giving you the opportunity to become an expert in the field of Marketing and Retail Management. In particular we offer:

  • Module International Marketing (regularly offered in winter term)
  • Module Market Research in Theory and Practice (regularly offered in winter term)
  • Module Supplier-Retailer-Relations in Theory and Practice (regularly offered in summer term)
  • Module Health Care Management (regularly offered in winter term)
  • Seminar modules on Marketing Theory and Empirical Marketing (regularly offered in every term in annual turn)
  • Module Graduate (Research) Project Market-oriented Management I and II (irregularly offered)

  Moreover, we would like to encourage you to draw up your master thesis in the field of Marketing and Retail Management. You are allowed to begin your master thesis at any time (provided you meet the requirements which are formulated in the general examination regulations; if you are interested in an empirial master thesis, we strictly recommend that you have passed the module Market Research in Theory and Practice).
  The staff is highly pleased to supervise you and your project. For an overview of vacant topics of master theses please contact Ms. Trinkl who will hand out our list of vacant topics to you.

  Please note that all courses are held in German language unless specified otherwise. Anyway, individual supervision can take place in English language. Moreover, you are allowed to write your seminar papers and final thesis in English.

• Inhalt ausklappen Inhalt einklappen Any questions?

  For more detailed information on our modules, examinations (incl. post-exam reviews) and written theses please switch the language to German (Deutsch) or do not hesitate to contact the research group's staff.